EPCs are Misleading: Use This Metric Instead

EPC's are one of the worst metrics to use for optimizing a campaign. They are extremely misleading and will hurt campaign's performance. Yes, even the data you are collecting on a 3rd party tracker will trick you. EPCs are calculated by taking the total offer page clicks and dividing them by the total revenue generated. …

6 Easy Steps For Higher Payouts On Affiliate Offers

#1: Build a relationship with the AM, and request reviews of the traffic. Let them know how you plan on running your campaign. You don't have to be 100% specific, but give them a general idea of what you are doing. Once they hear the traffic looks good, they are more likely to give up …

[Case Study] Running Profitable Affiliate Gaming Campaigns

Goal: They need to sign up and play the game.Types Of Offers: CPA, CPP, CPICPA Network: PwnGames (Sign-up link)Traffic Sources: Native, Pop Under, DisplayBrowsers: AllDevices: IOS/PC/LinuxTarget Demo: 18+ Requirements: Users must come back the following days to keep playing, and eventually spend money in game. Landing Page Example: Tips For Finding Landing Pages: Anime & …

How Dead Impressions Kill Your CPC Ads Position

When you are running CPC media buy campaigns. It is generally more important to focus on building high CTR ads to boost rankings, get cheaper clicks, and to bank harder. You can also help the winning ads out even more by removing placements/targeting options that don't drive leads. More so if they are not causing …

Monetize Bounced Flog Traffic With Related Articles

Most of the time advertorial articles are just filled to the max with elements that help drive sales. Understandable from our end, but its almost overwhelming for the reader. The page is so focused on just one task, it misses tons of other opportunities. With how low landing page ctr is with nutra campaign's, why …